Values
"There is no such thing as ‘away’. When we throw anything away it must go somewhere."
Annie Leonard
Use it with love

Re-dye Drive
Re-dye your blues back to its rich indigo hue instead of getting rid of it. Subscribe to get notified about our re-dye drive every 6 months.

Up-cycle your Packaging
Our packaging is designed to be reused for gifting and other artistic/ functional purposes.
LOW WASTE PRACTICES

Revived Pieces
If one of our clothes has a defect, we patch it up to create one-of-a-kind design pieces.

Patchwork Tees
We use our scrap fabric to create special design patterns on our signature patchwork tees.
For people & the planet

Fair Wage
We pay a fair wage to all our employees and contractors, and we encourage our suppliers to do the same.

Homegrown
We minimise our carbon footprint by using locally grown, processed and naturally dyed cotton using locally run textile mills and dye pits. Learn more about the textile mill and dye pits.
